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Set any records lately?
It seems like there’s a world record being set for just anything and everything these days. Recently we’ve covered plans for the most simultaneous star jumps and the largest shoe tower. Now a number of...
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Planning ahead for summer?
Exchange Tower in Ontario, CA found that it was losing food court customers to nearby eateries on hot summer days. To combat this trend last summer, the center came up with a clever promotion that...
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Standing together against bullying
Cause Marketing: Cause Marketing is the art of combining your commercial brand with a non-profit issue. Cause marketing campaigns have years of history and range from relatively superficial tactical...
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Coquitlam Center Rocks Fall Coats
In spring, a young man’s fancy might lightly turn to thoughts of love, but it’s fall and young women’s fancies are turning to thoughts of coats. Oversized or classic, pretty in pastels, modern or...
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Chinook Centre Counts Down With Christmas Prizes
Advent calendars are one of the very best things about December, and they also make for a great marketing opportunity. Who doesn’t like coming back to something every day for the chance of a great...
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Mic Mac Mall Unwraps Forever 21 for the Holidays
Mic Mac Mall shoppers got a great early Christmas present this year: the opening of the area’s first Forever 21. While many of us were counting down the remaining sleeps ’til Christmas, the center was...
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Yorkdale Shopping Centre Hits Street View
The days of getting lost in the mall might be coming to an end, as Toronto’s Yorkdale Shopping Centre has just announced a major milestone: it’s the first North American shopping center to have...
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Metropolis Takes Gift Cards for a Ride
Gift cards are already pretty convenient—they’re quick to buy, and they’re always just what the recipient wants. But they could be better. They could be wherever you happen to be. That must be how some...
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Hillcrest Mall Celebrates Statutory Holiday Exemption
Holiday trading laws can be a major challenge for shopping centers eager to open and serve their customers on statutory holidays. Happily, Ontario’s Hillcrest Mall can now celebrate with open doors on...
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Suzy Shier Dabbles in Augmented Reality
Canadian women’s clothing retailer Suzy Shier is experimenting with online and mobile marketing with in-store app integration. It’s working with Layar, an app that’s generally used for...
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